Beats By Dr Dre: The Start of an Empire
Beats by Dre is becoming one of the most recommended headphone brands throughout the world. There are indeed so many other types of headphones that anyone could buy, but these ones are royalty. Once you get the chance of using them, you can understand this. For this brand to become such a success there is a lot of work that has been done on the line of products, all the way from the inception to the marketing of the products. Today, we have so many of these in the market. As a matter of fact, there are so many, including signature designs by some of the world’s best-selling personal brands. Some of the signature brands include the Beats by Dre Justin Bieber headphones, and the LeBron signature design. So many people want to be associated with these headphones for one reason or the other. However, have you ever sat down for a moment and thought of the real idea behind the Beats by Dre headphones? Have you ever thought about the man behind the brand, the Dr. himself? If not, then this piece is for you; let’s get to know Dr. Dre, and the etymology of the Beats by Dre headphones.
The main ideas behind the success of the Beats by Dre headphones are the rap mogul himself, and the chairperson of Interscope-Geffen-A&M Record label Jimmy Iovine. The headphones are marketed under the Beats Electronics Company. The brand line is designed to feature both headphones and earphones. It is therefore, worth noting that there are different versions of each of these.
This, therefore, means that there are 6 types of headphones under the brand name, and also a similar number of earphones. The manufacturing and distribution of these devices is solely under the license of the world-renowned Monster Cable Products. It is therefore, the partnership of these brilliant minds and companies that have seen the rapid rise to fame of the Beats by Dre headphones and earphones through the years.
In as far as the marketing strategy is concerned, this is rather easy. A rap professional and a recording label, it would only make sense that these headphones are prominently featured on music videos, movies and so many other related advertisement platforms. These include the likes of bill boards and other media like the use of the internet websites. Apart from that, the brand in itself is a hot topic on most internet sites. One of the main reasons for this is the fact that the headphones do not come cheap either. Therefore, those who are used to cheap or slightly affordable headphones will definitely pick an issue with the pricing strategy of these headphones and earphones.
Even so, the Beats by Dre are some of the best headphones ever designed in the world so far.